Instagrams CEO Says Stories Help People Who Dont Want To Violate The Norms Of The Feed Two years ago, Instagram launched a new feature called Stories that was essentially a clone of something Snapchat had already done well. A good way of measuring that is how many people use it. Over 400 million people now use Stories. If you open the app, your tray is always full of activity, its full of personality, its full of your friends. Its clearly touched a nerve. To put that 400 million figure in perspective, its twice the number of people who use Snapchat daily and more than the number of people who use Twitter every month. The Instagram CEO went on to note that the feature had helped make the Instagram experience less precious, giving people an overflow valve for stories they might not want to drop in their main feeds. was the prescription to that very problem - Man, every time I post on Instagram, it has to be great. This literally solved that problem, in this same exact space without violating any of the norms of feed, he said.