Right now we all know the fact that almost every person on this planet owns a cell phone and it is said that by the year 2020 almost 6.1 billion people of the world are going to have smart phones and this is somewhat a good news for the advertisers and marketers out there because they will be able to target their audience and search for them through geolocation. Everyone having a smartphone means that everyone will have the geolocation feature in their phones and this is no less than a opportunity for the marketers out there to search down their customers. All the geolocation trend started in the year 2016 when Pokemon Go came out. The game basically operated on the basis of the geolocation feature and this game was not only something interesting for the geek gamers in fact, it attracted all the marketers and advertisers out there as they thought of this feature to be their golden ticket to attract more customers to their business.
Geolocation uses GPS in order to tell your location, we are pretty sure that most of you have used GPS in order to, let’s say find a vape shop nearby. That’s how it happens, when you turn on the GPS on your phone, your location can then easily be tracked.
The technology of geolocation not only helps marketers to know about the location of their customers in fact it also helps them to know the context of their visit to a particular place. In simpler words you can say that geolocation has a big impact on the marketers and advertisers and today we are going to tell you what exactly this impact is and how is it changing marketing as a whole.
1- Augmented marketing and events
Augmented reality also known as AR is basically dependent upon the actual location of a person, this location is then used in order to create a virtual world of sort. Currently the big brands like Sephora and L’Oreal are using this technique for their marketing and advertising purposes.
2- Turbocharges predictive analysis
With the help of geolocation marketers and advertisers can easily send you adverts at the place where you are. What actually happens is that geolocation allows the marketers to know about your daily route through which you pass or they can see the certain area that you visit frequently, they then send adverts to the exact same place.
3- Weather based GEO advertising
Geolocation can actually help marketers and advertisers to send geo based adverts. For example if it is sunny in a particular area, the markers of a beverage company can send their customers personalized messages and invite them for a refreshing iced tea. On the other hand if it is raining or the temperature outside is freezing cold, it can be a great opportunity for those brands that sale raincoats or sweaters etc and they can send personalized messages to their target customers.
4- Incentivizing data collection
Data collection is one of the most important things for marketers and advertisers but customers don’t give in their personal information that easily which is why data collectors can easily can use geolocation to send different deals and offers to collect data from the customers locally.
These are the 4 major ways through which geolocation is changing marketing all around the world. There are a few drawbacks of geolocation but if we use it in a right way for the right motives then yes, this technology is no less than a blessing.