It’s no secret that LG’s mobile division has been in the doldrums in recent times, its mobile strategy is all over the place with multiple models of entirely similar phones launching. Now it seems that enough is enough for the Korean company with the current mobile head, Hwang Jeong-hwan, making way for the president of LG’s Home Entertainment Company, Brian Kwon, after less than a year in the job.
In the past year, we’ve seen the V30, V30S ThinQ, V30+ ThinQ, the V40 ThinQ, the V35 ThinQ, as well as the G7 ThinQ launch, leading to a confusing mess.
LG had this to say about the new head of its mobile division:
“Mr. Kwon played a critical role in transforming LG’s TV, audio and PC business into category leaders and his knowledge and experience in the global marketplace will be instrumental in continuing LG’s mobile operations turnaround. “
Basically, he’s being moved into the role as a trouble-shooter to stem the losses, and hopefully, present a cohesive mobile strategy.
There’s no need to feel sorry for Hwang Jeong-hwan, though, he will now focus on his other role as head of LG’s Convergence Business Development Office.
LG’s CEO has also had a change in role:
“Under the new structure, LG Electronics CEO Jo Seong-jin will focus more on strategy and planning for the future by assigning more of his day-to-day responsibilities to president and CFO David Jung. Mr. Jung will take over responsibility for LG’s business support operations from the CEO which includes supervision of the company’s support operations at all Korean facilities as well as functions such as corporate security and communications.”
LG isn’t hanging about, the new roles and placements come into effect from December 1st. The question is, how fast can the new head of mobile turn things around, will we still see LG’s folding smartphone shown off at CES 2019?
Source: LG
About the Author: Peter Holden
He's been an Android fan ever since owning an HTC Hero, with the Dell Streak being his first phablet. He currently carries a Pixel 2 XL, Huawei P20 Pro, and a Huawei MediaPad M5 (8.4) in his pockets and thinks nothing of lugging a 17-inch laptop around in his backpack. When not immersed in the world of Android and gadgets, he's an avid sports fan, and like all South Africans, he loves a good Braai (BBQ).