Immersive 360-degree sound is coming to Apple's 4K streamer
Apple is fulfilling its promise of bringing immersive audio to the Apple TV 4K.
The Cupertino-based company announced at its WWDC 2018 keynote that it's bringing the immersive Dolby Atmos audio format to its streaming device - making it the only streaming device to support Atmos and Dolby Vision.
Atmos, if you haven't heard of it before, provides a more immersive audio experience by creating a sound bubble of 360-degree sound by bouncing sound off the ceiling, making it more lifelike than traditional surround sound systems.
The catch, obviously, is that you'll need an Atmos-equipped sound system to take advantage of the up-and-coming audio format. There are options from LG and Samsung, like the LG SJ9 Soundbar or Samsung HW-K950, but they're more expensive than traditional 2.1 setups.
To coincide with the launch of Atmos support on Apple TV 4K, Apple is bringing Atmos-compatible movies to the iTunes store.
There's no word yet on if pricing will be any different than traditional surround sound files but we do know that Apple will offer a free upgrade to Atmos-enabled movies and shows like it did for 4K HDR/Dolby Vision films when those formats first hit the iTunes Store.