Leeds fans amazed at £150 price tag for centenary shirt

The new centenary kit on display. | Andrew Dalton (@lufcstats)

The price is, well, it’s completely ridiculous.

The design of Leeds United’s centenary kit may have got a mixed review, but the price has managed to completely unite the fanbase. Just not in the way the club would have hoped.

The Square Ball

Stand down, skint fatties! £149 and size large only! #LUFC

The club will be charging a gargantuan £150 for the shirt, making only 1919 and selling them numbered as such as collectibles. The shirt is only being made in one size, a large. Anyone who has bought a Leeds shirt made by Kappa will attest to the sizing of the shirts are generally a size smaller than it says.

Lardy

Beeston and Holbeck, 38% of children growing up in poverty, @lufctrust arranging foodbanks at home games for the locals most at risk, LS11, a historically impoverished area... £150 for the #LUFC centenary shirt, one of 4 all new kits released this season. Nah.

It will be sold in a presentation box with the book - An Official History of Leeds United by Andrew Dalton (@lufcstats) - and while the book is sure to be very good, the price is still very high.

The Square Ball

And this is what’s a shame about the centenary: it all seems to be aimed at money and not at the masses. They could have sold another 20,000+ shirts (if they’d got it right).

As it is a collectible and there aren’t that many, the shirt will probably still sell-out. However, it is another occasion where Andrea Radrizzani hasn’t exactly done his best in terms of PR to ingratiate himself to the fanbase.

Leeds are also releasing a special edition programme for the game priced at £100, but this is in addition to normal one. Hopefully, Leeds will see sense and also sell a standard version of this kit at a much more reasonable price.

Mighty Fair Pod

I could understand having the presentation kit idea if you also had some £50 replicas as well. Instead you're just alienating 99% of the fan base who would at least like the option to get a centenary shirt. Poor decision from the club. #LUFC

Will you be making the purchase? Let us know in the comments or on Twitter @ThruitallLUFC.