Toys 'R' Us, the iconic toy company liquidated after bankruptcy in 2018, is in the process of being revived by some of its former executives.
Tru Kids officially became the parent of the well-remembered brands in January, and was founded to salvage their value.
Several former employees of the liquidated firm are already at work at the new company. Tru Kids' current business plan includes potential stand-alone stores, pop-up shops in malls and partnerships similar to one between Toys 'R' Us and supermarket giant Kroger.
Stock shares of toy maker Hasbro fell 10 percent last week after disappointing revenue caused in part by the 2018 holiday season, the first without Toys 'R' Us as a retailer. Overall toy sales during the 2018 Christmas season fell 2 percent.