Move over, Impossible Whopper.
Burger King, which rolled out the plant-based burger nationwide in August 2019, is preparing to test a breakfast sandwich dubbed the Impossible Croissan’wich at participating restaurants in five markets.
The Impossible Croissan’wich includes a seasoned plant-based sausage patty from Silicon Valley's Impossible Foods, eggs and melted American cheese on a croissant.
The test markets are: Savannah, Georgia; Albuquerque, New Mexico; Montgomery, Alabama; Lansing, Michigan; and Springfield, Illinois.
According to a press release, Burger King is the first restaurant to test the Impossible Sausage made from plants on a breakfast sandwich.
While the plant-based patty is vegan-friendly, as is, this sandwich isn't for vegans because it includes egg and cheese.
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Dunkin' partnered with Beyond Meat for its Beyond Breakfast Sausage sandwich, which debuted in November. Dunkin' said it was the first restaurant in the nation to offer Beyond Breakfast Sausage.
The craze for plant-based products is being driven by a desire for more environmentally and animal friendly foods, industry watchers say.
Among American diners, 38% are trying to add more plant based foods to their diets, according to the global market research firm Mintel. Roughly 90% of those eating plant-based products are not vegetarian or vegan, says a report from the NPD Group.
In 2019, fast-food and fast-casual restaurants including Burger King, Del Taco, Red Robin, Blaze Pizza and Qdoba Mexican Eats joined the meat-free revolution by adding new vegan-friendly menu items developed by companies like Beyond Meat and Impossible Foods.
Contributing: Charisse Jones and Brett Molina
Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko
This article originally appeared on USA TODAY: Burger King to test plant-based Impossible Croissan’wich in select markets starting in late January